LERNITH INTER
"Our raison d'être is in offering amenities that reflect your brand image and that are perfectly suited to the needs of your guests whilst remaining true to nature."
PHILOSOPHY
FRENCH CREATOR OF EXCEPTIONAL AMENITY PRODUCTS
The amenities that your establishment provides are your signature and a reflection of how you value your guests; they are the essence and focal point for the ultimate comfort of guests. At Groupe GM our raison d’être is in offering amenities that reflect your brand and perfectly fit your aspirations whilst remaining respectful to nature.
In this spirit, for more than 45 years, we have designed, created, and manufactured toiletries and accessories for you and your guests. Since it was founded, Groupe GM has developed close partnerships, through exclusive licensing agreements, with national and internationally recognised brands from the worlds of cosmetics, fashion, design, and spa. Our unique brand portfolio, combined with exceptional custom design and knowledge, gives you an unlimited choice of products.
Our global network of distributing partners and subsidiaries is able to offer you a wide choice of customised solutions, expertise and unparalleled know-how and service in the world of hotel amenities.
At every stage of product development, we do everything within our means to reduce our impact on the environment. We work with industrial partners who are committed to respecting our planet and who have a number of environmental certifications.
Our group’s core values are creativity, quality, innovation, ecology, reliability, and a sense of service. These values are ever-present in our work.
OUR MISSION
“Our mission at Groupe GM is to make a positive difference in the world of hospitality to empower our customers and enable them to pamper their guests to achieve the ultimate guest experience. Our branded, eco-green and innovative amenity products are EU compliant and are what makes our high-quality branded portfolio enviable. Our expertise and knowledge is what helps to drive the one to one relationships we have with our brands and our customers.”
HISTORY
The adventure began in 1972 when Georges Marchand decided to create his company around a simple idea: to bring added value to hoteliers by offering them quality cosmetic products in partnership with recognized brands. The concept of the “personalized welcome product” was born.
It is L’Oréal with Ô de Lancôme who will be the first to support the project. Success was immediate, 45 years later with a unique portfolio of more than 30 brands, Groupe GM continues its growth relying on a network of exclusive agents covering more than 70 countries.
Georges Marchand, founder, reinvents the concept of the welcome product, starting with Ô de LANCÔME de L'ORÉAL
1972
1976
1975
Creation in France of AFI, the first distributor of the future GM Group network
Signature of the first international chain contract with Novotel, Accor Group
1988
Creation of the GM Group and exclusive worldwide licensing contract with NINA RICCI
1992
Exclusive worldwide licensing contract with the YVES ROCHER Group
2004
Launch of the first hotel line for a spa brand: ANNE SEMONIN
2006
Exclusive worldwide licensing contract with the Clarins Group (CLARINS, AZZARO, MUGLER)
2008
Exclusive global licensing agreement with OMNISENS
2009
Launch of our first line certified organic by Ecocert and labeled by Cosmebio, DAMANA Organic Bath Line
2010
Exclusive global license agreement with ALGOTHERM
2013
Exclusive global licensing agreement with NUXE
Launch of the exclusive GUERLAIN line
2015
Exclusive worldwide licensing contract with ATELIER COLOGNE
2016
Re-design of the legendary GUERLAIN “Eau Impériale” amenity collection
(by invitation only)
2017
Exclusive global licensing contract with URIAGE
2018
Exclusive worldwide licensing agreement with LES ÉDITIONS DE PARFUM FRÉDériC MALLE
2019
Damana Organic Bath Line certified Cosmos Organic and Cosmos Natural by ECOCERT and labeled COSMEBIO.
NETWORK NEWS
NEW EDPFM COLOGNE INDELEBILE HOTEL LINE
After the success of our line of welcome products "Eau De Magnolia", we are proud to present our second line in collaboration with Éditions de Parfums Frédéric Malle, including another exclusive fragrance: "Cologne Indélébile", created by the famous perfumer Dominique Ropion.
This exclusive line consists of 50ml aluminum tubes and our 300ml refillable and traceable aluminum Ecofill dispenser, providing a clean, safe and quick solution, with minimal impact on the environment. An ultimate olfactory experience!
New Trussardi Hotel Line
Groupe GM launches its new line of hospitality products in collaboration with Italian lifestyle brand Trussardi, marking the start of an exciting partnership. Reflecting the brand's contemporary approach to classic elegance, this new line of neutral tones and minimalist graphics exudes timeless exclusivity.
With formulas composed of up to 98% ingredients of natural origin, the range is fully in line with the GM Group's Care About Earth program, thus contributing to the company's efforts to reduce its environmental footprint.
The collection includes 30ml plant-based tubes, 100% recycled plastic bottles and large 400ml dispensers such as Ghost and Ecofill.
NEW PHYTOMER HOTEL LINE
Groupe GM is pleased to announce a new partnership with Phytomer.Phytomer is the story of three generations united by the same dream: to offer the skin all the benefits of the sea.The Phytomer range of hospitality products meets all the requirements of Groupe GM's Care About Earth social responsibility program.This new line reaffirms the commitment and efforts made by Groupe GM to develop sustainable products. The treatments are offered in 30 ml dark blue tubes, made with 90% plant-based materials. The caps are made from 100% recycled plastic. The range includes a shower gel, shampoo, conditioner and body lotion.The Phytomer home product line is completed by two large 400 ml dispensers: Ecofill and Ghost.
CARE ABOUT EARTH
Through our CARE ABOUT EARTH program we reaffirm our commitment to sustainable development and are implementing various measures to reduce the impact of our products on the environment.
We strive to create lines of hospitality products in line with today's expectations in terms of well-being, efficiency and ecology.
Click here for more information
