Our raison d'être is in offering amenities that reflect your brand image and that are perfectly suited to the needs of your guests whilst remaining true to nature.

Philosophy


French Creator of exceptional Amenity Products

The amenities that your establishment provides are your signature and a reflection of how you value your guests; they are the essence and focal point for the ultimate comfort of guests. At Groupe GM our raison d’être is in offering amenities that reflect your brand and perfectly fit your aspirations whilst remaining respectful to nature.

In this spirit, for more than 45 years, we have designed, created, and manufactured toiletries and accessories for you and your guests. Since it was founded, Groupe GM has developed close partnerships, through exclusive licensing agreements, with national and internationally recognised brands from the worlds of cosmetics, fashion, design, and spa. Our unique brand portfolio, combined with exceptional custom design and knowledge, gives you an unlimited choice of products.

Our global network of distributing partners and subsidiaries are able to offer you a wide choice of customised solutions, expertise and unparalleled know-how and service in the world of hotel amenities.

 

At every stage of product development, we do everything within our means to reduce our impact on the environment. We work with industrial partners who are committed to respecting our planet and who have a number of environmental certifications.

Our group’s core values are creativity, quality, innovation, ecology, reliability, and a sense of service. These values are ever-present in our work.

 

 

OUR MISSION

Our mission at Groupe GM is to make a positive difference in the world of hospitality to empower our customers and enable them to pamper their guests to achieve the ultimate guest experience. Our branded, eco-green and innovative amenity products are EU compliant and are what makes our high-quality branded portfolio enviable. Our expertise and knowledge is what helps to drive the one to one relationships we have with our brands and our customers.”

 
 
 
 

History


The adventure starts in 1972 when Georges Marchand decides to create his own business around a simple idea: to provide added value to the hospitality specialists by offering them quality cosmetic products in partnership with renowned brands. The « personalised amenity product » is born.

L’Oréal with Ô de Lancôme was first to support the project. The immediate success paved the way; 40 years later, with a unique portfolio of over 30 brands, Groupe GM still expands and develops its business with an international network of exclusive agents operating over 70 countries.

1972

Georges Marchand, the founder, reinvents the concept of hotel amenities, starting with Ô by LANCÔME by L’ORÉAL

1975

Creation in France of AFI, the first distributor of the future Groupe GM network

1976

Signing of the first international chain contract with Novotel, Accor Group

1988

Creation of Groupe GM and exclusive global licensing agreement with NINA RICCI

1992

Exclusive worldwide license agreement with the YVES ROCHER Group

2004

Launch of the first hotel line for a spa brand: ANNE SÉMONIN

2006

Exclusive worldwide license agreement with the CLARINS Group (CLARINS, AZZARO, THIERRY MUGLER)

2008

Exclusive worldwide license agreement with OMNISENS

2009

Launch of Damana Organic Bath line certified by Ecocert and labeled by Cosmebio

2010

Exclusive worldwide license agreement with ALGOTHERM

2013

Exclusive worldwide license agreement with NUXE

Launch of the exclusive GUERLAIN luxury hotel collection

2015

Exclusive worldwide license agreement with ATELIER COLOGNE

2016

Exquisite re-design of its legendary "Eau Impériale" collection with French perfumery GUERLAIN.

(By invitation only)

2017

Exclusive worldwide license agreement with URIAGE

2018

Exclusive worldwide license agreement with ÉDITIONS DE PARFUM FRÉDÉRIC MALLE

 
 

News of Groupe GM


With a flair for storytelling and an appreciation for tradition with a twist,

Jo Malone London is synonymous with a distinctly British character that delights in the unexpected. The brand’s timeless fragrances are designed for discovery: carefully-crafted to wear solo or layered together to tailor a personal scented signature.

EDITIONS DE PARFUMS FREDERIC MALLE HOTEL LINE

Frederic Malle collaborated with Carlos Benaim for the creation of “Eau de Magnolia”, the base of our new amenity line. The collection bears the Frederic Malle’s signature red and is presented on a modern signed wooden tray. This range features four generous 40 ml products as well as perfumed soaps in pleat wrap, available in 30g and 50g

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PERRICONE MD HOTEL LINE

The Perricone MD amenity range includes a wide variety of products with a luxurious, apothecary design and is enriched with Vitamin B5 and Vitamin E. The products are all formulated with a floral leathery fragrance and features geranium.

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CAUDALIE HOTEL LINE

For this amenity line, Groupe GM and Caudalie have developed a bath-range inspired by their Vinotherapy spas and featuring the emblematic Fleur de Vigne scent. The fragrance includes notes of white rose, watermelon, pink peppercorn as well as energizing citrus burst.

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CARE ABOUT EARTH

Groupe GM and Lernith Inter have concerned about environment which Groupe GM has create CARE ABOUT EARTH program to develop in products used. We give priority to using: oxo-biodegradable packaging, plant based or recycled plastics and 100% renewable raw materials, which enables us to respond to hoteliers’ environmentally-friendly initiatives.

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